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The game offers more than 30 global dance and music genres, including salsa, Tahitian, calypso, Bollywood, cumbia, reggaeton, Irish step and capoeira. That social media connection and Zumba's global reach is what has driven Perez to scour the world for new beats, on display in the "Zumba Fitness World Party" video game, which will be in stores in October. And the instructor says, 'Oh, that's Claudia, that's Victoria, that's Sean Paul.' And that drives a lot of sales on iTunes, views on YouTube, social media mentions." And that's why after the class, they always go up to the instructor and say, 'What was that song that you played?' and they start singing it.
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And that makes people have to think about the song while they're taking the Zumba class. "We have to concentrate on the verse, the chorus, the bells, the drums - anything in the song we can use. Perlman said choreography is designed to a particular song. Perry, Colombian singer Mara and American singer Dahrio Wonder. Leitte was showcased in the Zumba convention's opening-night concert that also spotlighted Jamaican dancehall performer Sean Paul, Nickelodeon actress-singer Victoria Justice and three singers labeled Zumba Fitness Emerging Artists - Haitian singer J. I can see the love in everything that Zumba is doing." Leitte, already a fan of the Zumba Fitness workouts, sees the partnership as a love affair of sorts. "You take the biggest star in the U.S., multiply that by 10, and that's Claudia in Brazil." "We've been talking about Claudia for a very long time and we had a dream of meeting Claudia and trying to get her involved in Zumba because we'd go on YouTube and type in 'Claudia Leitte' and see her with concerts of 800,000 people," Perlman said. She recently was named Zumba Fitness' global ambassador. "Zumba has these captive audiences at 160,000 locations around the world, 14 million users every single week, so you get in this room and you're dancing and you're getting healthier and you're listening to this music - you can't change the radio dial," Roedy said "It's a captive audience, and you're building these endorphins so you feel even better about the music."īrazilian superstar Claudia Leitte, one of the celebrity coaches on the Brazilian version of "The Voice," will be a featured performer at the 2014 World Cup in Brazil. He said it's that party atmosphere that makes people curious about the music. How do you enjoy the party if the music's no good?"īill Roedy, former chairman and CEO of MTV International, is a consultant for Zumba. We need to put the music in front because it's a party. It's 'boom-shh-boom-shh-boom-shh,'" Perez said, imitating the beat of workout music. "In the aerobics world, it's very cheap music. Perez said the music is treated differently in Zumba than in traditional aerobics classes. "She would never, ever have heard Pitbull on the radio because she doesn't listen to those stations, but because of Zumba class, she's listening to him and I'm like, 'Mom, stop singing Pitbull songs.'" "My mom loves Pitbull, and she loves Pitbull because of Zumba class," Perlman said. Polynesian music blares from one room while the sexy samba of "Mas que Nada" pulsates next door, all punctuated by a "Yeah!" Walking through the convention space, you hear an international smorgasbord of music. She was one of 8,000 Zumba instructors from around the world who attended the annual Zumba Instructor Convention in Orlando, Fla. "Being from Michigan, I wasn't exposed to any of that music, and now it's easy to find and we hear it so often," said Jill Cooper of Ann Arbor, a longtime fitness professional.
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Some 14 million people in 185 countries are now dancing and singing to the songs, smiling and sweating in Zumba classes and clamoring to buy the music. It has expanded worldwide, creating new fans of dance styles such as Perez's native cumbia and new fans of Latin music. Zumba, a dance-based fitness program created by Colombian dancer and choreographer Alberto "Beto" Perez in 2001, was born and is still based in South Florida.